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Write Landing Page Copy

Generate conversion-focused landing page copy with a hero, features, social proof, and CTA sections.

10-15 min|Beginner
LaunchDeep WorkFounderMarketer
Prompt Template
Write landing page copy for my product.

Product: [what it does in one sentence]
Target visitor: [who lands on this page and what are they looking for?]
Primary CTA: [what action do you want? e.g. sign up free, start trial, join waitlist]
Key differentiator: [what makes you different from alternatives?]

Write copy for these sections:

1. Hero section:
   - Headline: max 10 words, clear benefit (not clever wordplay)
   - Subheadline: 1-2 sentences expanding on the headline
   - CTA button text: action-oriented (not 'Submit' or 'Learn More')
   - Supporting detail: one line of social proof or stat

2. Problem section:
   - 3-4 pain points your target customer recognizes immediately
   - Frame the problem so the reader thinks 'that's exactly my situation'

3. Solution section:
   - 3-4 features/benefits with short descriptions (benefit-first, not feature-first)
   - Each one should answer 'so what?' for the reader

4. Social proof section:
   - Template for testimonials (what to ask customers for)
   - Stats/numbers to display (users, uptime, satisfaction)
   - Trust badges or logos

5. CTA section (bottom):
   - Headline that overcomes the last objection
   - CTA button (same as hero)
   - Risk reversal (guarantee, free tier, no credit card required)

Rules:
- Write at a 6th grade reading level
- Every sentence should earn the next sentence
- No jargon unless your audience speaks it
- No 'we' statements without a 'you' statement first

Do NOT write filler paragraphs. Every line should advance the sale."

**Output format:** Section-by-section copy ready to implement.

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The section structure follows the proven conversion flow: hook, problem, solution, proof, action. The "earn the next sentence" rule keeps copy tight.

When building or rewriting your landing page. Also useful for product pages and feature announcement pages.